Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics.
| Autor: | Chisnall, Peter M. |
|---|---|
| Zdroj: | International Journal of Market Research. 2006, Vol. 48 Issue 3, p378-381. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|