Price Matching by Vertically Differentiated Retailers: Theory and Evidence.
| Autor: | Moorthy, Sridhar1 moorthy@rotman.utoronto.ca, Xubing Zhang |
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| Zdroj: | Journal of Marketing Research (JMR). May2006, Vol. 43 Issue 2, p156-167. 12p. 1 Diagram, 5 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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