Skin Tones in Magazine Advertising: Does Magazine Type Matter?
| Autor: | Mayo, Donna T.1 dmayo@em.daltonstate.edu, Mayo, Charles M.2 Charles.Mayo@usm.edu, Mahdi, Sharika3,4 dmayo@em.daltonstate.edu |
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| Zdroj: | Journal of Promotion Management. 2005, Vol. 11 Issue 2/3, p49-59. 11p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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