Alliance brands: Building corporate brands through strategic alliances?
| Autor: | He, Hong-Wei1 h-w.he@uea.ac.uk, Balmer, John M. T.1 |
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| Zdroj: | Journal of Brand Management. Apr/Jun2006, Vol. 13 Issue 4/5, p242-256. 15p. 2 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
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