Alliance brands: Building corporate brands through strategic alliances?
Autor: | He, Hong-Wei1 h-w.he@uea.ac.uk, Balmer, John M. T.1 |
---|---|
Zdroj: | Journal of Brand Management. Apr/Jun2006, Vol. 13 Issue 4/5, p242-256. 15p. 2 Diagrams, 1 Chart. |
Databáze: | Business Source Ultimate |
Externí odkaz: |