CHILDREN'S RECALL OF TELEVISION AD ELEMENTS.

Autor:	Maher, Jill K.1, Hu, Michael Y.2, Kolbe, Richard H.3
Zdroj:	Journal of Advertising. Spring2006, Vol. 35 Issue 1, p23-33. 11p. 1 Diagram, 4 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu