People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers.
| Autor: | Volkov, Michael1 volkov@usq.edu.au, Harker, Michael2, Harker, Debra3 |
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| Zdroj: | Journal of Marketing Management. Apr2006, Vol. 22 Issue 3-4, p379-405. 27p. 2 Diagrams, 6 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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