The antecedents of consumer loyalty in retail banking.

Autor: Lewis, Barbara R.1 barbara.lcwis@nianchester.ac.uk, Soureli, Magdalini1
Zdroj: Journal of Consumer Behaviour. Jan/Feb2006, Vol. 5 Issue 1, p15-31. 17p. 2 Diagrams, 2 Charts.
Databáze: Business Source Ultimate