AN INVESTIGATION OF PERCEPTUAL FACTORS INFLUENCING CONSUMER'S INTENTION TO ADOPT RADICAL VERSUS INCREMENTAL NEW PRODUCTS.
| Autor: | Paswan, Audhesh K.1 paswana@unt.edu, Troy, Lisa C.1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2005, Vol. 16, p117-117. 1p. |
| Databáze: | Business Source Ultimate |
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