Customer Relationship Management: from Strategy to Implementation.
| Autor: | Payne, Adrian1,2,3 a.payne@cranfield.ac.uk, Frow, Pennie4 |
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| Zdroj: | Journal of Marketing Management. Feb2006, Vol. 22 Issue 1-2, p135-168. 34p. 2 Diagrams. |
| Databáze: | Business Source Ultimate |
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