Quantifying Brand Image: Empirical Evidence of Trademark Dilution.
| Autor: | Magid, Julie Manning1, Cox, Anthony D.2,3, Cox, Dena S.3,4 |
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| Zdroj: | American Business Law Journal. Spring2006, Vol. 43 Issue 1, p1-42. 42p. 1 Illustration. |
| Databáze: | Business Source Ultimate |
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