Creating New Markets Through Service Innovation.
| Autor: | Berry, Leonard L.1 L-Berry@mays.tamu.edu, Shankar, Venkatesh2 VShankar@mays.tamu.edu, Parish, Janet Turner3 JParish@mays.tamu.edu, Cadwallader, Susan3 SCadwallader@mays.tamu.edu, Dotzel, Thomas4 TDotzel@mays.tamu.edu |
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| Zdroj: | MIT Sloan Management Review. Winter2006, Vol. 47 Issue 2, p56-63. 8p. 1 Color Photograph, 1 Diagram. |
| Databáze: | Business Source Ultimate |
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