Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses.
| Autor: | Christensen, Sverre Riis1 |
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| Zdroj: | International Journal of Market Research. 2006, Vol. 48 Issue 1, p61-80. 20p. 11 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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