A Reexamination of Frequency-Depth Effects in Consumer Price Judgments.
| Autor: | LALWANI, ASHOK K.1 lalwani@uiuc.edu, MONROE, KENT B.2 kbmonroe@uiuc.edu |
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| Zdroj: | Journal of Consumer Research. Dec2005, Vol. 32 Issue 3, p480-485. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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