Comparing Two Diverse Methods for Generating Perceptual Maps: Multidimensional Scaling Versus the Hand-Drawn Technique.
| Autor: | Downs, Phillip E.1 |
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| Zdroj: | Journal of Business Research. Dec1979, Vol. 7 Issue 4, p349-358. 10p. |
| Databáze: | Business Source Ultimate |
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