Preferences, Intentions, and Behavior of Organizational Buyers Under Different Reward Conditions.
| Autor: | Chambers, Terry M.1, Anderson, Paul F.2, Dunlap, B. J.1 |
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| Zdroj: | Journal of Business Research. Dec1986, Vol. 14 Issue 6, p533-547. 15p. |
| Databáze: | Business Source Ultimate |
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