Bicentennial bonanza or crass commercialism cashing in on U.S. heritage? Tell marketers set goals, avoid 'tasteless tie-ins,' be creative and authentic.
| Autor: | Caruso, Thomas E. |
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| Zdroj: | Marketing News. 7/4/1975, Vol. 9 Issue 1, p6-7. 2p. |
| Databáze: | Business Source Ultimate |
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