Point of View: J. P. Jones and M. H. Blair on Measuring Advertising Effects--Another Point of View.
| Autor: | Lodish, Leonard M.1 |
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| Zdroj: | Journal of Advertising Research. Sep/Oct97, Vol. 37 Issue 5, p75-80. 5p. 2 Graphs. |
| Databáze: | Business Source Ultimate |
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