Practices, Perceptions and Avenues of Net-Based Promotions.
| Autor: | Sonal, Kureshi1 sonalk@iimahd.ernet.in, Preeta, Vyas1 preeta@iimahd.ernet.in |
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| Zdroj: | Electronic Commerce Research. Jul2005, Vol. 5 Issue 3/4, p401-424. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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