Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making.
| Autor: | Hollander, Stanley C.1, Rassuli, Kathleen M.2 |
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| Zdroj: | Journal of Marketing. Apr99, Vol. 63 Issue 2, p102-118. 17p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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