The Role of Relational Information Processes and Technology Use in Customer Relationship Management.

Autor: Jayachandran, Satish1 Satish@moore.sc.edu, Sharma, Subhash2 sharma@moore.sc.edu, Kaufman, Peter3 pkaufma@ilstu.edu, Raman, Pushkala4 dr_p_raman@yahoo.com
Zdroj: Journal of Marketing. Oct2005, Vol. 69 Issue 4, p177-192. 16p. 1 Diagram, 6 Charts, 1 Graph.
Databáze: Business Source Ultimate
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