Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers' Perceptions.

Autor: Kim, Seong Eun1 (AUTHOR) wk21@iu.edu, Lee, Jung Eun2 (AUTHOR) jlee@auburn.edu, Youn, Song-yi3 (AUTHOR) syoun@missouri.edu
Zdroj: Journal of Theoretical & Applied Electronic Commerce Research. Dec2024, Vol. 19 Issue 4, p3331-3351. 21p.
Databáze: Business Source Ultimate
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