Physical or virtual showroom? The decision for omni-channel retailers in the context of cross-channel free-riding: Physical or virtual showroom? The decision for omni-channel retailers...: Z. Zhang, X. Wen.

Autor: Zhang, Zhe1 (AUTHOR) zhang_zhe@stu.xidian.edu.cn, Wen, Xiaoni1 (AUTHOR) xnwen@xidian.edu.cn
Zdroj: Electronic Commerce Research. Dec2024, Vol. 24 Issue 4, p2609-2635. 27p.
Databáze: Business Source Ultimate
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