The role of creativity in new product development process. Insights from the leading bank in Romania.
| Autor: | Câmpian, Veronica1 (AUTHOR) veronica.campian@fspac.ro, Iancu, Ioana1 (AUTHOR) |
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| Zdroj: | Innovation: The European Journal of Social Sciences. Dec2024, p1-31. 31p. 13 Illustrations. |
| Databáze: | Business Source Ultimate |
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