CONSUMER BEHAVIOUR FROM THE PERSPECTIVE OF BEHAVIOURAL ECONOMICS PRINCIPLES.
| Autor: | KOWALSKA, Magdalena1 magdalena.kowalska@urk.edu.pl |
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| Zdroj: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 207, p287-306. 20p. |
| Databáze: | Business Source Ultimate |
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