Using mystery shopping as a methodology in improving internal organisational processes and client’s satisfaction in the wedding industry.
| Autor: | Stančić, Branislava Hristov1 branislava.hristov@ekof.bg.ac.rs, Kovačević, Igor1 igor.kovacevic@ekof.bg.ac.rs, Urošević, Violeta1 violetaurosevic97@gmail.com |
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| Zdroj: | Marketing (0354-3471). 2024, Vol. 55 Issue 3, p155-162. 8p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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