Marketing theory development, theory use, and research programs.
| Autor: | Madhavaram, Sreedhar1 (AUTHOR) s.madhavaram@ttu.edu |
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| Zdroj: | Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1083-1113. 31p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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