The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones.

Autor: Suyanti, Niken1 nikencopr@outlook.com, Budiyanto1, Khuzaini1
Zdroj: European Journal of Studies in Management & Business. 2024, Vol. 31, p48-63. 16p.
Databáze: Business Source Ultimate