A second life for second-hand products: the role of anthropomorphism and taboo trade-offs.
| Autor: | Wan, Jing1 (AUTHOR) jingwan@uoguelph.ca, Aggarwal, Pankaj2 (AUTHOR) paggarwal@rotman.utoronto.ca |
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| Zdroj: | European Journal of Marketing. 2024, Vol. 58 Issue 13, p184-204. 21p. |
| Databáze: | Business Source Ultimate |
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