Dynamic allocation of display advertising impressions in dual sales channels.

Autor: Zhao, Yuxuan1 (AUTHOR) zhao_yuxuan@tongji.edu.cn, Li, Xiangyong1 (AUTHOR) xyli@tongji.edu.cn, Luo, Lan1 (AUTHOR) lanluo@tongji.edu.cn
Zdroj: Omega. Feb2025, Vol. 131, pN.PAG-N.PAG. 1p.
Databáze: Business Source Ultimate