The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process.

Autor:	Pantano, Eleonora1 (AUTHOR) e.pantano@bristol.ac.uk, Serravalle, Francesca2 (AUTHOR), Priporas, Constantinos-Vasilios3,4 (AUTHOR)
Zdroj:	Journal of Marketing Management. Dec2024, p1-20. 20p. 2 Illustrations.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu