Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources.

Autor: Malthouse, Edward C.1 (AUTHOR) ecm@northwestern.edu, Maslowska, Ewa2 (AUTHOR), Strycharz, Joanna3 (AUTHOR), Block, Martin1 (AUTHOR), Araujo, Theo3 (AUTHOR)
Zdroj: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p644-660. 17p.
Databáze: Business Source Ultimate
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