Understanding the evolution of engagement with brand posts on social media using agent-based models.
| Autor: | Gurazada, Pavankumar1 (AUTHOR) pavankumar.gurazada@greatlearning.in, Maity, Moutusy2 (AUTHOR) mmaity@semo.edu |
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| Zdroj: | European Journal of Marketing. 2024, Vol. 58 Issue 11, p2596-2634. 39p. |
| Databáze: | Business Source Ultimate |
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