Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye.

Autor: Yarimoglu, Emel1 (AUTHOR) emel.yarimoglu@yasar.edu.tr, Paker, Neslihan2 (AUTHOR)
Zdroj: Journal of East-West Business. Jul-Sep2024, Vol. 30 Issue 3, p267-282. 16p.
Databáze: Business Source Ultimate
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