The Impact of E-Loyalty Program on Store Loyalty: The Mediating Role of E-Satisfaction and Moderation by Switching Cost.
| Autor: | GINANJAR, Adzka Ayuna1 adzkaayuna@gmail.com, ARIYANTI, Maya2 ariyanti@telkomuniversity.ac.id, HIDAYAH, Riski Taufik2 riskitaufik@telkomuniversity.ac.id |
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| Zdroj: | Quality - Access to Success. Nov2024, Vol. 25 Issue 203, p227-236. 10p. |
| Databáze: | Business Source Ultimate |
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