Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach.

Autor:	Frost, Bianca Lizelle1, du Preez, Elizabeth Ann2, Jordaan, Yolanda3
Zdroj:	Sport Marketing Quarterly. 2024, Vol. 33 Issue 4, p397-413. 17p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu