CAPTURING COLLEGE STUDENTS AS CUSTOMERS: MEASURING THE SATISFACTION WITH AND PERCEPTION OF ZIP CARD SERVICES.
| Autor: | Luke, Robert H.1, Pettijohn, Charles E.1, Pettijohn, Linda S.1 |
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| Zdroj: | Marketing Management Journal. Spring2000, Vol. 10 Issue 1, p12-23. 12p. 5 Charts. |
| Databáze: | Business Source Ultimate |
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