CONSUMER RATIONALITY AND ECONOMIC EFFICIENCY: IS THE ASSUMED LINK JUSTIFIED?

Autor:	Balakrishnan, P. V. (Sundar)1, Nataraajan, Rajan2, Desai, Anand3
Zdroj:	Marketing Management Journal. Spring2000, Vol. 10 Issue 1, p1-11. 11p. 4 Charts, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu