The Effect of Avatar Self-Integration on Consumers' Behavioral Intention in the Metaverse.

Autor: Oh, Sumin1 (AUTHOR), Kim, Woo Bin2 (AUTHOR) wk294@cornell.edu, Choo, Ho Jung1 (AUTHOR)
Zdroj: International Journal of Human-Computer Interaction. Dec2024, Vol. 40 Issue 23, p7840-7853. 14p.
Databáze: Business Source Ultimate