Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry.

Autor: Salman, Mehrukh1 mehrukh.jawaid@gmail.com, Chaudary, Samra2
Zdroj: Lahore Journal of Business. Autumn2023, Vol. 11 Issue 1, preceding p81-102. 23p.
Databáze: Business Source Ultimate