Conversion performance of internet advertising formats with the aim of registering new users on a gamified internet platform.
| Autor: | Kuchta, Martin1 martin.kuchta@euba.sk, Piatra, Lukáš2 lukas.piatra@euba.sk |
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| Zdroj: | Studia Commercialia Bratislavensia. 2024 Special Issue, p140-148. 9p. |
| Databáze: | Business Source Ultimate |
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