Drivers and consequences of consumer alienation in the French retail banking sector.

Autor: Kaabachi, Souheila1 (AUTHOR), Mrad, Selima Ben2 (AUTHOR) sbenmrad@nova.edu, Charfi, Ahmed Anis3 (AUTHOR), Kpossa, Monyédodo Régis4 (AUTHOR), Leary, Bay O'2 (AUTHOR)
Zdroj: Journal of Marketing Analytics. Dec2024, Vol. 12 Issue 4, p888-908. 21p.
Databáze: Business Source Ultimate
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