Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors.
| Autor: | Truong, Vinh1 (AUTHOR) vinh.truongnguyenxuan@rmit.edu.vn |
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| Zdroj: | Journal of Marketing Analytics. Dec2024, Vol. 12 Issue 4, p925-943. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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