Examining consumers' m-wallet service brand choice decisions at the post-adoption stage: an empirical investigation.
Autor: | Bhattacharya, Subhajit1 (AUTHOR) tobesubho@gmail.com, Bera, Sasadhar2 (AUTHOR) |
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Zdroj: | Journal of Financial Services Marketing. Dec2024, Vol. 29 Issue 4, p1414-1431. 18p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |