Examining consumers' m-wallet service brand choice decisions at the post-adoption stage: an empirical investigation.

Autor: Bhattacharya, Subhajit1 (AUTHOR) tobesubho@gmail.com, Bera, Sasadhar2 (AUTHOR)
Zdroj: Journal of Financial Services Marketing. Dec2024, Vol. 29 Issue 4, p1414-1431. 18p.
Databáze: Business Source Ultimate