Building mutual rewarding sponsor relationships between museums and corporations.
| Autor: | Casado-Molina, Ana-María1 acasado@uma.es, Alarcón-Urbistondo, Pilar1, van Riel, Cees B. M.2 |
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| Zdroj: | Cultural Trends. Dec2024, Vol. 33 Issue 5, p580-599. 20p. |
| Databáze: | Business Source Ultimate |
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