Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands.
| Autor: | Kethüda, Önder1 (AUTHOR) onderkethuda@duzce.edu.tr |
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| Zdroj: | Journal of Marketing for Higher Education. Jul-Dec2024, Vol. 34 Issue 2, p736-753. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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