A matter of perspective: Technology contributions are assessed differently from manager and consumer perspectives.
| Autor: | Yamim, Amanda P1,2 (AUTHOR) amanda.pruskiyamim@grenoble-em.com, Mai, Robert2 (AUTHOR), Joerling, Moritz3 (AUTHOR) |
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| Zdroj: | Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Dec2024, Vol. 39 Issue 4, p27-49. 23p. |
| Databáze: | Business Source Ultimate |
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