Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric.
| Autor: | Singh, Shweta1 (AUTHOR) shweta_kean@outlook.com, Murthi, B.P.S.2 (AUTHOR) murthi@utdallas.edu, Rao, Ram C.3 (AUTHOR) rrao@utdallas.edu, Steffes, Erin4 (AUTHOR) esteffes@towson.edu |
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| Zdroj: | International Journal of Bank Marketing. 2024, Vol. 42 Issue 7, p1695-1717. 23p. |
| Databáze: | Business Source Ultimate |
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