Communal-brand connection and service loyalty: the mediation effect of corporate reputation and customer satisfaction among retail banking customers.
| Autor: | Caruana, Albert1 (AUTHOR) albert.caruana@um.edu.mt, Vella, Joseph1 (AUTHOR) joseph.m.vella@um.edu.mt |
|---|---|
| Zdroj: | International Journal of Bank Marketing. 2024, Vol. 42 Issue 7, p1472-1491. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|