Unmasking the power of social media marketing activities in cultivating customer equity, loyalty, and repurchase intention.
| Autor: | ElSayad, Ghada1 (AUTHOR) ghadaelsayad@aast.edu, Md Saad, Nor Hasliza2 (AUTHOR) |
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| Zdroj: | Journal of Marketing Communications. Nov2024, p1-21. 21p. 2 Illustrations. |
| Databáze: | Business Source Ultimate |
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