From good fortune to unique finds: How luck shapes consumer desire for unique products.
| Autor: | Carroll, Ryall1 (AUTHOR), Cadet, Fabienne2 (AUTHOR), Kachersky, Luke3 (AUTHOR) |
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| Zdroj: | Journal of Brand Strategy. Winter2024, Vol. 13 Issue 3, p241-253. 13p. |
| Databáze: | Business Source Ultimate |
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